Exploring the Art and Wine at Chateau La Coste

November 1, 2023

A jazz trio played forties tunes on the deck of a vineyard, where we sat down after a tiring bicycle ride in the finger-lakes area of New York State. We relaxed by sampling the wine and listening to the music. It was a fall afternoon with the sun going down, illuminating the vinifera below us. Before leaving, we bought some wine for the night to enjoy at our hotel. These are the type of situations my lasting memories are made of.

The first such memory was when I finished university and helped my younger brother learn to drive when he turned sixteen. When he passed the driving test, I convinced him to drive with me from Vancouver to California. I explained to him that he’d do the driving for practice, and I’d do some wine-tasting on the way. He did not need much convincing. And it was a memorable trip.

More recent memories were at vineyards in North Carolina, where after a warm welcome, the hosts offered lunch in addition to the tasting session. What I liked about these visits were driving into an attractive estate with lush vinifera surrounding us, entering an ornate Italianate building or a large historic mansion where the winemaking took place, and partaking in a guided tour of winemaking before sitting down for the tasting session.

So, when we visited Provence in France a month ago and discovered that Chateau La Coste, a well-known vineyard was on our route, I jumped at the opportunity to visit it and bought entry tickets. Chateau La Coste is famous for art, architecture, and wine. The owner, Paddy McKillen, an Irishman, who bought the estate in 2001, commissioned artists to create artwork in the garden and hired world-famous architects to design the buildings (Frank Gehry, Oscar Niemeyer, and others). So my expectations were high only to be disappointed after the visit. Let me explain.

We approached the Chateau driving through fields of vinifera only to arrive at a large, open, unpaved parking lot, with recently planted trees. By talking to other tourists and asking questions, we found our way to the building where our tour started. Nobody welcomed us, nobody provided directions. It was not a promising beginning.

Our group of eleven people was taken on a guided tour of the wine-making plant. Well, production took place in a building that looked like half a barrel on its side, with interesting finishes, mostly aluminum, but nothing else (designed by Jean Nouvel). To me, it looked like any commercial building, like a Quonset hut, huge, but still only a simple shape, a half-barrel sitting on its side. Is this good architecture? The shape conjured up winemaking barrels, was that the idea?

We pondered the front of the building, listening to the guide, standing on a gravelly field, next to a massive excavation, which, I gathered, was going to be the location for a hotel. The surrounding for the hotel and the plant was not what I expected to be a campus-like atmosphere with attractive landscaping.

Once inside the half-barrel, though, the guide gave a detailed tour of the wine-making process and equipment. Surprising to me were the huge metal barrels holding the fermenting wine; I had seen wooden barrels in other vineyards previously (although, admittedly, the other vineyards were smaller than this one).

Wine tasting, the event we all looked forward to, was next and we entered a small nondescript building. We gathered around a U-shaped table, sitting on bar stools. At the open end of the U was the guide and at the bottom of the U were six bottles of the Chateaus brand.

Talking about the qualities of the first bottle, the guide poured a couple of ounces of wine into a wine glass placed in front of each of us. If you did not like it, you could pour it into a tumbler sitting next to the wine glass. The purpose of the tumbler became more obvious as we tasted the next few wines and became a bit tipsy. I began to pour half of my samples into the tumbler, I wanted to walk out at the end, although I did not drive, Kathy drove in Provence.

The two young Australian couples facing us across the U loved their wine and peppered the guide with questions. The three Israeli tourists next to us enjoyed their wine quietly. The two young women from New  York City talked to each other about the wines. Kathy and I practiced our wine-tasting skills by swirling the wine around the glass, smelling it, and observing the prominence of legs in the samples indicating alcoholic content.

During our discussion with the guide, we learned that Le Chateau produces excellent roses because of the soil in the area. And the wines are not scored for sweetness like we do in Canada. We also found out that of the million liters of wine produced annually, a third goes to North America, a third to Europe, and a third is sold domestically. The guide even mentioned some of the best years for each sample we tasted, should we decide to purchase some.

When we discovered, after sampling all six wines, that the fourth was the most expensive, many of us looked ruefully into the tumbler into which we poured some of it; we were all becoming a bit mellow after tasting four samples. But the sampling was a success indicated by how our conversation had become loud and animated, and as a result, in the end, we all tipped the guide. On the way out I bought a bottle of wine that we liked during the tasting, to enjoy at night at the hotel.

By now it was getting late in the afternoon, and we had to drive to Aix-en-Provence for our accommodation that night. We felt it prudent to eat before driving after consuming so much wine and tried one of the restaurants, set in a lovely garden. We were not disappointed with the quality of the food.

On leaving, we went by the gardens and noticed some of the artwork in the distance. When we tried to walk closer, a guard snapped at us and asked for our tickets. We did not know that we had to pay, we saw nothing indicating that on the way in and assumed that our wine-tasting ticket covered the whole vineyard. It was too late to go back to the entrance to buy tickets, so we left without seeing all the artwork. I understood it would take a few hours to see the artwork and the buildings designed by renowned architects, spread across the large estate. I was disappointed; we had seen parts of the vineyard, much of it under development but missed some of the finished areas with the work of famous artists and architects. Next time we come by, I’ll make sure we have sufficient time to fully explore Chateau La Coste.